ABSTRACT
Social media have opened new channels for journalistic content to reach new audiences who inhabit these communicative spaces. The current context is marked by a lack of trust in the media, an increase in distributed content on platforms such as social networking sites and instant messaging apps, as well as incidental and mobile news consumption. The media are eagerly looking for their audience of the future. This chapter discusses the journalistic practices in emerging social media channels aimed at younger audiences, where the adaptation of journalistic language to the logic of popular and booming platforms is a key point in successfully reaching them.
