“Boys Wear Blue, Girls Wear Pink”

Currently, Brazil has a vivid drag scene. The country has become a veritable source of new artists, such as the drag queen, pop star Pabllo Vittar and LGBTQ shows, such as Super Drags, a Brazilian animated series developed by Netflix. However, at the same time, Brazil has seen a growing conservative wave concerning gender and sexuality, a topic widely used by far-right politician (and now-president) Jair Bolsonaro during the 2018 electoral race. All these points culminate in the controversy involving Damares Alves, the new Minister of Women, Family and Human Rights. In a viral video, she states that a new era had begun, in which “boys wear blue and girls wear pink”. This chapter discusses the disputes of meaning about gender and sexuality in contemporary Brazil, using as a starting point the controversies involving the fake news of Pabllo Vittar, the cancellation of Super Drags and the conservative speech of Minister Damares through their repercussions on social media platforms. Our argument is that the figure of the drag queen, whether real or invented, has become a particularly susceptible target in disputing meanings ascribed to gender and sexuality in the light of the radicalization of political discourse in Brazil.