ABSTRACT
Youth plays a significant role in the development of a country. As a part of the young population, university students who are in the transitional stage of development will take on significantly greater financial independence after completing the degree. The knowledge and skills develop in the students during the study period will last forever and will help them to take rational decisions. Financial literacy is the qualification required to develop and make appropriate financial decisions. Social media, especially social networks, provide loads of information to the users in the form of contributions and comments from the other users using the same platform without authenticating the source of information. Financial socialisation occurs through different channels known as socialisation agents and these agents influence the mental and behavioural outcomes and that can have long-term implications.
