ABSTRACT
Organisation studies have relied mainly on narrative approaches over the last 20 years. Travel and tourism are subjective, interconnected activities shaped by social discourses, personal relationships, and narratives. Omotenashi, the Japanese word for hospitality, has long been known by foreigners as one of the beauties that define Japan. Its people’s kindness, compassion, and zeal have made their tourism industry a distinguishing feature. Omotenashi’s history dates back to ancient Japan, where it was first known through the traditional cultural activity of Japan, the tea ceremony. Al-alsheikh explains that omotenashi originated with Sen-no-rikyu, one of the most famous figures in the Japanese cha-no-yu movement. Scholars and practitioners alike have paid increasing attention to omotenashi recently.
