The Islamic State of Iraq and the Levant, also known as the Islamic State of Iraq and Syria, the Islamic State (IS), its Arabic language acronym Daesh, or Caliphate, is a Salafi jihadist militant group and an unrecognised proto-state that follows a fundamentalist, Wahhabi doctrine of Sunni Islam. Forty-nine semi-structured interviews were collected from volunteer participants, both men and women, Muslims and non-Muslims, who participated in a direct experience as a target audience of the IS communication strategies. The IS communication landscape is a phenomenon that can be seen worldwide. Due to changes over time, some of the jihadists’ communication strategies have been renovated to a more modern and technological style, forcing target audiences to adjust.