ABSTRACT
Online photo sharing has become its own form of communication. While mobile social networking applications such as Twitter and Facebook have opened new possibilities for human interaction including the adoption of mobile phones and the widespread use of social networking sites has increased the frequency for which the netizens communicate through photographs. Uses and gratification theory has specific relevance to social networking sites, but it has not been given prominence in the communication and social media literature. The conceptual framework is grounded in the convergence of theories from various fields, specifically philosophical and epistemological perspectives, and communication theories. Logistic regression is a specialised form of regression formulated to predict and explain a binary categorical variable or an ordinal variable rather than a metric dependent measure.
