ABSTRACT
The Internet of Things (IoT) is a global network infrastructure that uniquely identifies physical and virtual objects, things, and devices and connects them through sensors and automatic communication and interaction. The IoT has an impact on a whole spectrum of aspects, from the development of smart cities or homes to retail to health monitoring. For this reason, the huge amount of data generated and processed presents challenges in ensuring the required levels of security and privacy. Trust plays a key role in consumer decision-making to adopt IoT technologies and services. The main aim of this study is to show the factors influencing consumer confidence in the IoT and the role of these factors as determinants of the use of this technology. A conceptual trust model is presented that covers the main factors influencing trust in the acceptance of IoT technology. The analysis covers three groups of factors that can influence the level of trust: product factors, social impact factors, and safety factors. The framework of the analysis is verified by surveying the opinions of consumers who are students at three Warsaw universities and one university in Belarus – young people who want to use the latest technologies.
