ABSTRACT
This chapter investigates case studies focusing on food and observes some language features of business-speak in two institutional documents that introduced the changes that would then lead to the various healthy eating campaigns across the globe: WHO’s Global Strategy on Diet, Physical Activity and Health (WHO, 2004) (Section 7.2) and the “Fruit and Vegetables for Health” report (WHO & FAO, 2005) (Section 7.3) by comparing, as usual, the English and the French versions. After a general introduction to the literature concerning food, health, sustainability and public policies (Section 7.1), the analysis of the texts reveals how discourses promoting food-related public policies spread corporate discourse to other social domains and also highlights the links with racism and colonialism. Section 7.4 explores potential alternative discourses and the controversial relation linking class, poverty and the program of meaning of a healthy lifestyle.
