ABSTRACT
Creative crafts are a distinct form of craft products that incorporate some kind of ingenuity and innovation. This is particularly important as a way to tie in the authenticity of a craft product with its sense of culture and heritage. This chapter discusses the role of crafts in society and how its value has increased in recent years. The concept of a craft entrepreneur and craft maker is stated in terms of their creativity in product design. This helps to emphasise the role of craft products in contemporary society and entrepreneurial business ventures.
