ABSTRACT
In recent years the use of different kinds of technologies made events more inclusive and unforgettable. Technology helps event users to live unique experiences, capable of involving all the senses. Many events use new technologies to create immersive experiences and above all to create a greater connection with users, both before, during and after the event. In Calabria, a region in the south of Italy, a festival dedicated to the pyrotechnic art, Note di Fuoco takes place every year. This event uses technology, for the realization of the event itself, for the promotion, and for a better fruition and organization. Note di Fuoco attracts visitors both throughout Italy and abroad and it is for this reason that the use of digital technologies for the promotion of the event are very important. In this chapter, the author analyses the technologies used for the realization of this event which takes place every year in July, both as regards the creation of the choreography with fireworks and music, for the promotion in the media, and for the facilitation of the experience (online ticket purchase, booking, post-event experience, tourist information in the area, and applications for enjoying the live event).
