ABSTRACT

Religious tourism, rich in destinations that aggregate and based on different beliefs, is considered one of the largest Catholic manifestations in the world. The religious event of Círio of Nazareth, which takes place in Belém do Pará, Brazil, has always filled the streets with people, driven the tourist trade and managed to adapt to a new reality: the migration of the religious event to social media with the incorporation of religious rituals into cyberspace. The change of format is related to the virtualization of rituals in the form of the virtual reality app developed by the Virtual Taper Museum, which can be downloaded through the Círio 360°, Círio Virtual museum, app on Google Play, Facebook, WhatsApp and KD a Berlinda, enabling the user to (re)construct territorial and tourist identities. This chapter aims to present the religious event Círio de Nazaré and the technologies inserted in cyberspace that contribute to the re (construction) of territorial and touristic identities in Belém do Pará, Brazil. The methodology used is descriptive research, presenting The Taper of Our Lady of Nazareth as the object of study. The results demonstrate that the event in cyberspace is an innovative and interactive experience for the religious area, and enables engagement through technology-mediated actions.