ABSTRACT
Listening brings multiple benefits for organizations and is indispensable in digital information environments, which are characterized by risks and uncertainties for organizations. While listening is considered an important component of formative, process, and summative evaluation, the question of how efficiently and purposefully listening is carried out in organizations has been largely neglected. This chapter focuses on the evaluation of listening and provides an overview of how (1) the listening structures and processes as well as (2) listening methods and tools can be evaluated. First, the concept of listening is introduced and described in relation to evaluation. Thereupon, the basic logic of evaluation models and stages is explained. This is transferred to listening, and it is shown along which steps listening processes, structures, methods, and tools can be evaluated in order to arrive at an assessment of how efficiently and effectively listening is pursued within organizations.
