ABSTRACT
This book consists of six chapters, in addition to this Introduction. The edited volume aims to explore the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of ‘ontact’, with a special focus on K-pop and K-drama. It deals with the wider scope of Korean popular culture based on the interdisciplinary approach, along with theoretical accounts. In the end, this book intends to provide a venue for redefining popular culture and its true power – beyond soft power – including discussion on how the pandemic and the use of online platforms have coincidently or effectively influenced recent phenomena surrounding Korean popular culture.
