ABSTRACT
Sugarman frames the major problems within psychology as one where there is a fundamental lack of focus on personhood, selfhood, and human agency in psychological discourse. He also discusses the need for a focus on the history of psychological phenomena which calls for the encompassing of social, cultural, moral, ethical, political, economic, educational, and religious features. Sugarman uses Foucault’s concept of governmentality to understand how neoliberalism shapes individuals to be the kinds of persons who function in a way the market requires and how neoliberalism harnesses choice as a means of control—choice is managed through consumerism.
