ABSTRACT
This chapter is a descriptive study of artificial intelligence-empowered customer relationship management. This chapter explores the effects of artificial intelligence-enabled customer relationship management on customer awareness, consideration, conversion, satisfaction, and loyalty, based on the customer journey and examples. This chapter emphasizes the practicalities and insights of artificial intelligence-enabled customer relationship management. It also provides perspectives on the future research directions of artificial intelligence-enabled customer relationship management. This chapter can provide references and the basis for exploring the relationship between artificial intelligence and customer relationship management.
