ABSTRACT
In this chapter, Barnette analyzes the subculture of educational witchcraft practice and aesthetics on TikTok, through the methodology of adaptation dramaturgy (adapturgy). Using the guiding question of “Why this lesson as WitchTok now?” she focuses on two kinds of videos within the platform: call-and-response and citational critique offerings. Barnette argues that both of these formats highlight the distinctively TikTok-based performance choices of creators whose primary audience is “baby witches,” or users who hope to learn more about witchcraft. The dialogic potential of TikTok is surprisingly well-suited as an educational platform for emerging witches, she concludes, and the subculture of WitchTok continues to influence how witches are perceived in contemporary popular culture.
