ABSTRACT
This chapter analyzes the significance of digital marketing and social media platforms and how they contribute to the development of gastronomy as an essential element in the portfolio of destinations. Social media networks facilitate a short-term promotion that also informs the long-term image while allowing providers to establish a real-time dialogue with current and potential users. Also, digital marketing is useful to know their motivation and satisfaction with the experience. This chapter addresses the relevance of this information for the future of food and beverage tourism.
