ABSTRACT
What is the scene of popular culture like in contemporary Northeast India? Does it manifest facets that are characteristically unique to the region? How is popular culture in the region then perceived and received in relation to a predominant notion of culture that is defined by its rootedness in tradition and indigenous ways of life? Drawing on these questions, the entry provides a critical overview of a subject whose inescapable presence in the everyday lives of the people is marked by an apparent absence of its discourse. In this regard, this entry examines the history, development, influence, and reproduction of Western pop music and the Korean Wave—as primarily constituting the popular culture experience of Northeast India.
