ABSTRACT
The spread of the COVID-19 pandemic has forced the governments of almost all countries to impose severe restrictions, including limited mobility, movement and the right of assembly. A number of measures have been adopted to promote social distancing between people. This chapter analyzes the potential opportunities and threats to the e-commerce industry related to the COVID-19 pandemic, to examine the dynamics of growth in the online sales volume of products, as well as to determine the level of consumer satisfaction with online shopping and the possibility of switching to e-commerce from conventional sales channels. The e-commerce market is defined as the trading of goods and services through telecommunication and telecommunication tools. The vast majority of the respondents declared to actively use online sales channel. Electronic articles were among the most frequently purchased items in 2020.
