ABSTRACT
This chapter discusses the survey of factors determining the digital risk phenomenon in the opinion of Polish customers making regular electronic purchases. In other words, the primary aim of the study is to identify and assess the correlation between the complexity and importance of digital risk in the opinion of Polish customers and the complexity of the use of ICTs in purchasing processes. The modern world is changing rapidly, affecting people’s behaviour, including purchasing processes. The systematic increase in the potential of information and communication technologies (ICTs) gives consumers the opportunity to make changes in the way purchasing processes are carried out. The modern customer does not think of a shopping process as a visit to a stationary store, but rather as online shopping. Digital risk management, aimed at reducing the scale of threats – from the perspective of both sellers and customers – is primarily related to increasing the so-called digital competences of users.
