ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book explores the role of Artificial Intelligence (AI) in enhancing human creativity and focuses specifically on various tools and approaches used to enhance the human ability to generate creative options. The book examines how AI can enrich these approaches, leading to the generation of more and better creative options and the prioritization of those options. It specifically considers how Artificial Intelligence systems may foster individual creativity. The book focuses on creativity at the company level and explore the concepts of entrepreneurial creativity and business creativity. It describes generative AI systems and their use for new venture idea generation stimulating cognitive flexibility, after providing an overview of entrepreneurial creativity. The book provides a taxonomy and discusses implications for management seeking to foster creativity using AI-driven innovation in the workplace.
