ABSTRACT
This chapter explores the increasing role of Artificial Intelligence (AI) in enhancing innovation. The chapter aims to identify eight guidelines for enhancing innovation and the roles that AI can play in each of these guidelines. They include challenging the status quo, engaging with customers, generating innovative solutions, setting objectives for innovative initiatives of all value creation activities, expanding the scope of innovation to the entire organizational architecture, designing, and implementing an innovation strategy, and cultivating a culture of experimentation. The chapter argues that AI can act as a powerful engine for not only inspiring innovation but also enabling and accelerating it. It can help organizations stay ahead of the competition and meet the evolving needs of customers by creating new products, services, and experiences that can improve people’s lives and solve important social and economic problems.
