ABSTRACT
This chapter explores how human-centered Artificial Intelligence (AI) technologies could be deployed to both automate and support creative thinking about business models. Although the concept of business models is well-established, no bespoke techniques exist to support businesses to think creatively about models, systematically or regularly. This chapter reports the first steps of an ongoing project that prototypes AI-enabled technologies to improve creative thinking about business models. The prototype is an example of co-creative AI, a form of human-centered AI in which machine and human reasoning interleave to solve complex problems. This chapter presents both the digital prototype and early business user feedback that provides not only first qualitative evidence for the need and value of creative thinking about business models but also design refinements needed for the prototype to be effective in business settings.
