ABSTRACT
Mass media, such as film, radio, social media, television, and print, can be a powerful tool for reducing prejudice and improving intergroup relations in society. Since media interventions can reach thousands or even millions of people at one time, they are a cost-effective way to promote societal change at scale. In this chapter, we will outline different types of mass media interventions, such as entertainment–education, information campaigns, and messages from social referents. We will discuss how mass media interventions can shift attitudes and behaviors through a number of theoretical approaches, and review the existing evidence on whether mass media interventions can promote peace. We conclude with important considerations for researchers and practitioners when designing mass media interventions to improve intergroup relations and promote peace.
