ABSTRACT
Halal is the certification for the meal, that it is prepared as per the instructions mentioned in the holy book Quran. It is not a buzz word to anyone now, it has now reached almost every Indian household. The halal business certification is not restricted to food items only but also applies to lifestyle offerings such as fashion, halal travel, halal medicines and even to hospitality services. As the number of affluent Muslims is increasing in every sector, so is the halal business. In the last few decades this business has grown wings not only in Muslim nations but also in non-Muslim nations. In addition to that, halal market is not exclusively for Muslims but for people following other religions too as they also have started accepting it intentionally or unintentionally. In this chapter we have tried to discuss the concept of halal and furthermore we have discussed how halal is a quasi-religious cult, also how it has transformed from halal-to-halal economy. It also emphasizes how halal is affecting consumer behavior in terms of food, travel, pharmaceuticals, cosmetics and fashion. This chapter also throws light on how this business has grown up-to this scale and it’s aiming to become parallel to the world economy. Additionally, the chapter focuses on how it’s affecting the livelihood of the lower quartile of the India non- Muslim population, restricting the common man on its choices and also how it violates the fundamental rights of the constitution. This chapter also emphasizes how Hindus who are mainlyin India are now not even at the negotiation table as even a small argument may be used as a minority victim card. Last but not the least this chapter also discusses the way forward.
