ABSTRACT
Faith plays a vital role in shaping social and consumer behavior in a rapidly changing and increasingly globalized world. It is believed that religion and religious commitment significantly impact consumers’ attitudes toward products and services. The world value survey discusses the similarities and differences between political and mainstream religions. Understanding the impact of religious phenomena on mainstream consumer attitudes is possible. Spiritual convictions influence consumers’ ethical behavior, but previous research has only examined this phenomenon in Christian culture. Consumers from different regions are likely to be affected by purchasing power and brand quality. Hindu, Muslim, and Christianity religions understand the impact of the faith on the consumer attitude. The associated behavior in the selected religions underlines an essential aspect of their characteristics, including yoga, halal, and gifts exchanged during Christmas.
