ABSTRACT
Religion is a global phenomenon, with 62% people worldwide affiliating with a religion and over 97% Indians agreeing to the importance of God and religion in their lives. This chapter provides the review of literature and the possible contribution of the literature. It aims at providing a brief overview of one of the longest and greatest religious conflicts in India’s legal history, namely, ‘The Ayodhya Mandir Land conflict’. Then, the chapter lays the game-theoretic foundation of the judicial verdict on the conflict. It models the link between consumer behaviour and such religious conflicts. The chapter presents the systematic attempt to analyse the impacts of court verdicts on the religiosity and consumption of religious services. Put differently, it provides a theoretical overview of interaction between religious markets and religious conflicts. Like other commodities, since religious goods are also consumed, it is important to understand the factors influencing the demand for religious commodities.
