ABSTRACT
This chapter contains a presentation of our empirical results based on a large-scale consumer survey (1,000 participants) conducted in early 2020 (just before the outbreak of the coronavirus pandemic). Sample representativeness and other characteristics of respondents are discussed. Validated measurement scaled were employed to obtain our results, including the 10-item CETSCALE adapted to the food market, the Schwartz values framework, Higgins Regulatory Focus Questionnaire, selected questions of the European Values Study, Food Choice Questionnaire, selected items from the Food-Related Lifestyle instrument, the COI-CSA scale, as well as a few questions developed specially for the purpose of this study. The principal descriptive results are presented in many tables and figures.
