ABSTRACT
Social movements must attract followers and allies in order to earn and increase their power. To do so, they utilize technology and media available to them at the time of collective action. From the Suffrage movement to #MeToo and Black Lives Matter, media and technology have been vital in creating and amplifying coverage in support of causes. As social movements seek to recruit and mobilize, they must tailor their strategies and tactics to their intended audiences. The potential for discourse and engagement with supporters and allies contributes to the framing of narratives. Sharing of personal stories and use of photo, video, and audio can contribute to and enrich the narrative, as well as allow for broader audiences to take part in the movement. Hashtags and performances that are mediated via online tools can create group solidarity through engagement in risk, thereby contributing to the formation of group identities.
