ABSTRACT
As more of the world becomes connected online, revolutionaries across the globe are being empowered to take political action. The use of digital media has become more critical in developing, sustaining, and executing modern social movements. This chapter examines the role social media plays in social movement organization and formation through collective action, with a special focus on sustainability factors to demonstrate success or lack thereof in these popular social movements across the globe within the last decade. The chapter offers understanding of grounded community collective action as it serves as the impetus for political outcomes such as social and policy change and transformed governing bodies that better serve people in diverse cultures.
