ABSTRACT
This chapter provides the reader with a better understanding of how companies can assess their strategic options for business development in order to comply with demands from different environments, respectively, stakeholders. For this, it clarifies the deeper meaning and interrelation of fundamental terms such as sustainability, responsibility, and ethics. Furthermore, it discloses the significance of sustainably responsible activities for the long-term success of business strategies. Participants of this course can:
Learn how to gain a competitive advantage by developing sustainable strategies that cope with the different challenges of economic, social, and ecological issues.
Develop strategies that cope with threats and exploit opportunities by applying strengths and compensating for weaknesses.
Understand the deeper meaning of responsibility, sustainability, and ethics.
Check whether a strategic option is in compliance with demands for sustainable corporate responsibility.
Comprehend the deeper ethical reasoning behind the principles of UN Global Compact and Sustainable Development Goals (SDGs).
Relate the need for sustainable responsible strategies on climate change, among other issues.
