ABSTRACT
The effect of the COVID-19 outbreak can be seen across different industries and sectors. Travel and tourism is one of the most badly hit sectors. The sector has witnessed a massive fall in the number of international and domestic travellers. As people are afraid, anxious and still hesitant to travel and visit tourist places. On the other hand, the government is conscious towards this sector’s fall in demand and taking measures to increase the growth of this sector. This necessitates a study to gain a deeper understanding in terms of how and what determines and impacts an individual’s attitude and intention towards travelling in the COVID-19 era.
The objective of this chapter is to measure the effect of self-efficacy and perceived infectability on travellers’ attitude and behavioural intention towards travelling in the COVID-19 era. To test the hypothesis, data were collected through a questionnaire. AMOS software was used to analyze the collected data. From the results, self-efficacy and perceived infectability are found to be an insignificant predictor of attitude towards travelling during COVID-19. However, self-efficacy and perceived infectability significantly affects the intention to travel during COVID-19. Also, attitude is found to be a significant and positive predictor of behavioural intention to travel during COVID-19.
