ABSTRACT
Turkey lost 78% of its international tourism market during the COVID-19 pandemic, although some tourist destinations have recovered from this ‘wicked’ situation with the role of professional management organisations (DMOs) and stakeholder management strategies, including NGOs. Many scholars have tried to reveal the COVID-19 pandemic’s interplay with the capacity of different societies to overcome, adapt and be resilient in the face of a rapidly evolving challenge. In the same way, the Turkish experience and response to COVID-19 need to be considered in the context of policy, planning and management perspectives. In this chapter, these issues have been examined with two case studies from two different areas of Turkey to highlight the relevancy of their cultural context. Therefore, this study aims to examine Turkey’s detailed risk management method to overcome the crises raised by COVID-19. This chapter provides a critical viewpoint on how far Turkey’s experience mirrors or differs from other rivals in terms of its crisis management plan and, in particular, its use of marketing strategies in the recovery process.
