ABSTRACT
Violence, generated by organised crime and as a result of Mexican security policies, has had many consequences for tourism AT the US-Mexico border, specifically the Tijuana-San Diego region (TSDR). Additionally, the present administration had to confront the COVID-19 Pandemic, which is the most major problem the world of tourism has ever had to confront. This research project focused its efforts on diagnosing the conditions of the hotel environment in the region, the current situation of 4–5-star hotels and their preparation to face the challenging present and future from the consequences of COVID-19, along with increasing local violence. This chapter studies the feasibility of reforming the supply chain of hotels and measured their ability to attend to the needs of the present crisis by using tools like risk management, as well as determining if violence, as an always-present agent in the US–Mexico border, leads to a slowdown of the growth of local hotels. This study revealed a clear relationship between the hotel occupancy slowdown in the border city of Tijuana and violence through the last period before the COVID-19 pandemic and a more obvious impact during the health emergency due to this phenomenon. Furthermore, it was found that COVID-19 pandemic impacts on hotel occupancy can be solved by applying risk management programs in their planning, especially by using supply chains as the main tools.
