ABSTRACT
Despite the growing interest and discussions on Virtual Reality (VR) and Augmented Reality (AR) in tourism, we do not yet know systematically the knowledge that has been built from academic papers on VR and AR in tourism; if and how VR and AR research intersect; the methodologies used to research VR and AR in tourism; and the emerging contexts in which VR and AR have surfaced in hospitality and tourism research. In tourism, where informative communication of intangible products has always been vital, the impending arrivals of VR and AR ranged from being hailed as a new horizon to virtual threats. In a post-COVID-19 landscape, there is growing interest and opportunity for cutting-edge technologies to contribute to destination recovery. From an interdisciplinary perspective, this chapter aims to present contributions to marketing, virtual tourism and pandemic management.
