ABSTRACT
This chapter proposes that whilst pre-pandemic tourism research has generally focussed on broader, destination-marketing concepts, post-pandemic attention should be paid to the remedial and other post-pandemic actions required by stakeholders to facilitate recovery and ongoing tourism destination effectiveness. Emphasis is on the strategic application of the psychological formation of tourist perceptions, with key attention to the role of social constructionism, semiotic design, and nudge theory in destination brand marketing messages. Future implications for management and research are proposed.
