ABSTRACT
The global crisis generated by the COVID-19 pandemic brought changes to the context of tourism on a global scale, creating contrasting situations, such as isolation tourism and the intensification of domestic tourism. This activity represents the economic amalgam of the 21st century, as it involves mobility, connectivity, technology, management and sustainability. In this scenario, two issues linked to the current crisis are highlighted: governance and sustainability, relating to the ability of destinations to manage risks, and the challenges for the management of tourism services, given the need for destinations to develop recovery activity that supports sustainable tourism. A reflection is presented from the perspective of corroborating discussions on good governance, the resilience of destinations, the challenges to the tourism business environment and the provision of services and experiences with excellence.
