ABSTRACT
The chapter identifies marketing strategies adopted by Nigerian tourism organisations, destinations and managers during and after the coronavirus pandemic to enable them recover from this economic shock. SWOT analysis is employed to assess the internal and external environments of Nigerian tourism organisations in order to suggest the right marketing strategies for recovery. The chapter reveals new innovations, tools and marketing strategies employed by various governments, universities, agencies, tourism firms and marketing organisations during the pandemic periods through collaboration. Specifically, the marketing strategies employed by tourism and hospitality firms in Nigeria are highlighted.
