Entrepreneurial journalism has emerged in the digital media ecosystem as a new form of journalism that focuses on audience demand rather than advertiser demand, and Spanish-language business media have been among the leading innovators in this sector. The founders of these digital natives are not large commercial entities but small teams, and they use inexpensive or free digital tools for production and distribution to break down the once-formidable barriers to entry represented by costly production and distribution infrastructure – the printing presses, delivery vehicles, broadcast antennae and radio frequencies employed by legacy media.