ABSTRACT

Revenues lost from tax avoidance are estimated to total $427 billion annually. Over the past decade, the subject has received substantial amounts of attention in the media and online, thanks to campaigns by non-governmental organizations seeking to publicize the problem, as well as through journalistic reporting, including the 2016 “Panama Papers” series. This paper uses data scraping techniques to analyze four key document leaks (Lux Leaks, Swiss Leaks, Panama Papers and Paradise Papers) and argues that media reports made tax avoidance salient to broad audiences, enabling a global impact.