Chapter 7 describes how analytical journalism may influence – extend or modify – the public's understanding of a specific part of reality. The chapter presents the fifth phase with the rhetorical strategy to convey analytical journalists’ causal explanations to the audience. It builds on rhetorical and narrative theory that are adopted to the discipline of analytical journalism with appeals to trust, comprehension and engagement used in order to make the journalistic products convincing to an audience. The different forms of evidence created by earlier phases of analytical journalism are utilised to support the causal explanations and create an analytical journalistic identity of expertise and authority.