ABSTRACT
This chapter isolates some of the general distinctions in transmedia storytelling practice between what in North America has been called “convergence culture” and what in Japan is known as the “media mix.” Developed through a reading of the anime series directed by Yuasa Masaaki The Tatami Galaxy (Yojōhan shinwa taikei, 2010), this chapter fleshes out the different approaches to the consistency of worlds within each media-industrial formation. It draws on Leibniz’s concepts of compossibility and incompossibility to provide a theoretical framework for understanding differences in the creation of media worlds. Reading The Tatami Galaxy as a meta-commentary on the media mix, this chapter also aims to develop a vocabulary for analyzing transmedia works more generally.
