ABSTRACT
Eye tracker glasses, electroencephalographs, and galvanic skin response devices can be used in the museum environment to measure the physiological and cognitive reactions of visitors to museum objects. An example of the combination of psychological aspects and neuroscience tools was provided in chapter 4. Other experiments carried out in museums, which better explain each function of the aforementioned tools, are introduced herein. In these cases, psychology is not involved or explicitly used as it is in the BFM approach.
