ABSTRACT
The intersection of material deprivation and subjective well-being (SWB) merits exploration as the impoverished consumers who experience “market distancing” because of limited access to economic resources may enjoy a greater quality of life with enhanced SWB. Our study focuses on this theoretical gap and proposes an explanation for the “satisfaction paradox”. By investigating a dual pathway of positive adaptation through a value construct consisting of a certain enduring trait of marginalized consumers, we explain the complex construct of enhanced SWB attainment despite their numerous odds. In this context “market distancing” may impose crucial obstacles causing lesser access and control over market prospects and opportunities. We propose that the marginalized population may enhance SWB by following a materialistic pathway along with an intrinsic value-oriented way linked with certain persistent traits shaping their idiosyncratic goals. Our propositions are dedicated to the quality-of-life aspect which describes participant’s quest for “happiness”.
