ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses on the features, breadth, and diversity of digital transformation in aviation, tourism, and hospitality in Southeast Asia. It examines how digital revolution is affecting aviation, tourism, and hospitality in Southeast Asia. The book then discusses the Association of Southeast Asian Nations region's digital transformation influences, issues, and challenges in aviation, tourism, and hospitality. It also covers blockchain's essential underlying technology and discusses how it might be used in the tourist industry, which encompasses the aviation and hospitality industries. The book discusses present and prospective big data analytics advances in the Southeast Asian aviation, tourist, and hospitality industries. It then examines the relationship between technology and in-flight food in air travel, tourism, and hospitality. The book also investigates whether Malaysia's resilient model for rural tourism sustainability is either chaotic or orderly.
