“We can't just sit back and say it's too hard”

The concerns, perspectives, and lives of older women are often marginalised or invisibilised because of deep age discrimination normatively embedded in our psyche and materially in our social contexts. This chapter explores critical gerontology, Feminism, and Intersectionality as kindred approaches to critique ageism in the context of social justice activism. Moreover, these perspectives can be an anchor for critical social work practice in working with older women. The theme of social justice is explored through the lens of older women’s social justice activism which tends to be viewed as a collective, public activity and mostly associated with younger generations. Older women’s activism across a range of contexts can be seen in contradistinction to stereotypes of ageing women as frail, weak, objects of ridicule, fear and pity, dependant and detached, and the ‘decline ideology’.