ABSTRACT
Inspired by the case of four small settlements in four different states in the North Region of Brazil—Atalaia do Norte, in Amazonas (AM); Mâncio Lima, in Acre (AC); Uiramutã, in Roraima (RR); and Afuá, in Pará (PA)—this chapter discusses the creative practices employed in these remote localities in order to tackle public health awareness communication campaigns, namely “The National Malaria Day 2022,” “Fight against Dengue Fever,” and “COVID-19 Vaccination Campaign.” The use of hybrid means of transport and communication, such as sound bicycles, motorcycles, and cars, is motivated by the need to cope with the unevenness of the communication infrastructure in Brazil. The starting point of the research is an attempt to escape the technophile bias of the Brazilian media landscape, which generally operates without considering the socio-economic and cultural context inequalities and the environmental diversity of the country. Grounded in this context, the chapter also focuses on the role of the local media in the context of the public right to communication, information, and, in the case of this study, health, even in the most remote locations of Brazil.
