ABSTRACT
This chapter adopted gender schema theory and digital feminism framework and conducted a qualitative content analysis of the online discussions of the role of housewives and gender issues in Chinese society. The research found that although feminism has been prevalent in China with the impact of globalization, women still face structural oppression and constraints as well as a double burden regarding their various roles in families and communities. Although the social institutions have created barriers and obstacles, information technology and social media provided platforms and opportunities for women to express their feelings and opinions, inspire and support each other, and raise public awareness of the deep-rooted gender issues in Chinese society.
