ABSTRACT
The paper examines the possibilities and challenges of emergent new media forms on indigenous and ethnic communities. It focuses on adaptation, negotiations and appropriation of digital techno-communication, which is trying to reconnect the fragmented regions of ethnic traditions and bring renewed socio-technological context, infrastructure and conceptual vocabulary. Focusing on a community festival in India, namely Gajan, the paper argues that the routine engagements of digital data with popular cultural practices and the digitally generated cultural by-product provide new dynamics to the cultural practices, defined by the recursive data flow, digital communication and order.
