ABSTRACT
In terms of leading innovation and growing economy in the world, South Korea has secured the highest position, which makes it the global centre for graphical revolution in areas of media and culture. In the words of honorary Research Scholar, Y. Kim in her book Routledge Handbook of Korean Culture and Society, “Digital Korea is not only about the growth of digital technologies but also digital culture and eventually the convergence of technology and culture”. This paper aims at exploring the digital diversity in Korean media, its evolution through eras as well as its contribution in sustainable revitalisation of Korean Cultural Heritage. Focal point of the research is the fast growing South Korean media, which has revolutionised the concept of globalisation. Throughout the years, this unique entertainment industry has created a space of expression such that it reaches and resonates with each kind of human mentality. Even after receiving recognition from around the world, Korean media has never re-modeled its cultural roots to adapt Western methodologies. This shows how South Korea concentrates on preserving their cultural heritage and strengthening their traditions and history, integrating modernised approaches to their media at the same time. This research is also extended to the influence this revolution has had internationally through social media commercialisation and increased the impact of the Korean wave or Hallyu.
